Jeff Blackburn Returns To Amazon To Oversee Combined Media & Entertainment Operations

Blackburn oversaw Amazon’s video-streaming service for seven years until going on a year-long sabbatical in summer 2019. As one of Bezos’ closest associates, it was expected that he would be welcomed back in some capacity should he decide to return. There had been a lot of speculation whether Blackburn would return from his sabbatical or not. Blackburn, SVP and member of outgoing CEO Bezos’s exclusive S-Team, is considered the prime architect of its video-streaming effort.
A long-time top Jeff Bezos lieutenant, Jeff Blackburn, is returning to Amazon in a new position, SVP of Global Media & Entertainment. He will oversee all entertainment business that are being consolidated in one unit, including Prime Video and Amazon Studios, Music, Podcasts/Wondery, Audible, Games, and Twitch.
Amazon veteran Blackburn originally  joined Amazon in 1998 after helping guide the company through its IPO at Deutsche Bank. He did a lot of building over two-plus decades, including our 3P marketplace, Advertising, Amazon Studios/Prime Video, Music, A9/Search, and our Corp Dev org (M&A and BizDev teams).
Blackburn, who starts June 7, will report to Bezos until the transition in Q3, and then he'll report to incoming CEO Andrew Jassy. Mike Hopkins, Steve Boom, Don Katz, Mike Frazzini, and Emmett Shear will now report into Blackburn.
This creates an additional top executive layer between Amazon's streaming operations and the company's CEO.
In February 2020, Sony Pictures TV Chairman Hopkins joined Amazon, taking over Blackburn's duties to oversee video entertainment and reporting to Bezos.
Music continues to grow quickly and has launched Podcasts now in 10 countries, and Audible Original, “The Sandman,” became the bestselling original in Audible’s history (with a second installment later this year)—these are just a few of the many successes and milestones for these businesses. We believe that bringing them together will help us innovate for creators even more quickly, coherently, and across multiple mediums." "Often, the best time to make org changes is when things are going well. Twitch has grown dramatically over the past 15 months and our Games Studio is launching its highly-anticipated game, “New World,” this summer. Fortunately, each of these businesses is on a very positive path—Amazon Studios was recently nominated for 12 Oscars (and won 2 of them!), Prime Video has had 175 million prime members stream shows and movies in the past year and just won the rights to be the exclusive home of NFL Thursday Night Football starting in 2022. "Jblack’s interest in returning to Amazon presented us with a good opportunity to combine our entertainment businesses in a single org under a leader who knows them well," Jassy said in an internal memo.
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