NBCUniversal And YouTube TV Reach Carriage Deal, Avoid Blackout; NBCU Says It Felt “Obligated” To Warn Viewers – Update

Like others in the internet pay-TV sector, YouTube has had to raise prices as programming costs have risen. That makes it the No. YouTube TV, which has heavily promoted its four-year-old, internet-delivered TV package, claimed to have surpassed 3 million subscribers as of late-2020. Even so, its user experience, features, lack of contract obligation and somewhat more modest cost structure compared with traditional cable or satellite TV continues to appeal to many customers. 2 streaming TV bundle after Disney's Hulu + Live TV.
NBCUniversal and YouTube TV have reached a carriage agreement a day after the previous one expired, enabling 14 NBCU networks to avoid going dark.
"We are thrilled to have reached a deal with YouTube TV and can continue to offer our full network portfolio, without interruption," an NBCU spokesperson said. We thank our viewers for their loyalty and promise to continue bringing them the networks and programs they love." "YouTube is a valued partner and we never want to involve our fans in a dispute, but we felt obligated to let them know what was at stake.
One sticking point in negotiations had been the integration of NBCU streaming service Peacock into the YouTube interface. YouTube had resisted acceding to that demand because of concerns about the user experience and the idea of encouraging customers to potentially pay twice for some of the same content.
Late Thursday, they agreed to a short extension to try to consummate a deal. The companies had been at odds in recent days over a number of networks, including six regional sports outlets, the broadcast mother ship and local stations.
In a statement, NBCU said it didn't want to "involve our fans" in a carriage battle, but felt "obligated" to warn them about the looming impasse last week. NBCUniversal and YouTube TV have renewed their carriage deal, averting a potential blackout. UPDATED with NBCUniversal statement.
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