SAG-AFTRA Extends Commercials Contract Talks Until Midnight Tuesday

Before that, they struck the industry for 26 days in 1988, for 51 days in 1978-79 and for 80 days in 1952-53.” /> SAG and AFTRA, prior to their merger in 2012, last struck the ad industry in 2000; it lasted six months.
Negotiations for a new pact began on Feb. 20, but unlike the ongoing talks between the WGA and the Association of Talent Agents – which have been played out in public for months as the April 6 deadline for their negotiations approaches — the SAG-AFTRA negotiations have been conducted completely in secret.
SAG-AFTRA, whose commercials contract was set to expire today, has extended its negotiations with advertisers and ad agencies until Tuesday night. “The parties will continue to negotiate, remaining under a media blackout,” the union and the ad industry’s Joint Policy Committee said today in a joint statement.”
In the meantime, all terms and conditions of the guild’s 2016 Commercials Contracts – including all waivers and provisions that might otherwise sunset – have been extended until Tuesday night, one minute before midnight, ET.

On Strike: SAG-AFTRA To Rally At LA Offices Of Bartle Bogle Hegarty Ad Agency

It’s time to show our strength. Join your fellow performers as we show the industry that we’re strong and united in our commitment to fair wages, safe working conditions and the ability to build a sustainable career.” “AFTRA’s greatest power is the solidarity of our members. office Thursday,” the union is telling its members. “We need you at the BBH L.A. SAG-AFTRA will stage a rally Thursday outside the Los Angeles offices of Bartle Bogle Hegarty, the ad agency the union struck last week.
“BBH is now attempting to walk out on our agreement and ignore their obligations,” said SAG-AFTRA national executive director David White. We ask that members stand together and refuse all work for this company.” “This strike will deny BBH access to our talented actors who perform in commercials.
Members are being asked to meet at the union’s headquarters in Hollywood at 10:15 a.m., where they’ll be transported to BBH’s offices on Melrose Avenue.” />
The 160,000-member union’s national board voted unanimously to call the strike after accusing BBH of “illegally attempting to abandon its union contract with SAG-AFTRA.” Thursday's rally is part of the union's ongoing campaign to unionize non-union commercial production.
BBH, a global agency with U.S. offices in New York and Los Angeles, had been signed to SAG-AFTRA’s Commercials Contracts since 1999, but announced that it had decided not to renew its signatory status. “We do not expect the strike to have any noticeable impact on our company or any ongoing client work, especially as we have been a non-signatory to the SAG-AFTRA contract since November 2017,” the ad agency said.