Broadway B.O. Dips To $36M; ‘Pretty Woman’ Musical Stays In Millionaires Club

A Bronx Tale: The Musical closed its run on August 5 with $799,426, and attendance of 8,282 filling 99% of seats. Head Over Heels, another summer arrival, tottered along at $297,421, about 34% of potential at the Hudson Theatre.
Marshall co-authored the musical that is set to open August 16 and, of course, directed the original 1990 film. The previewing musical, at the Nederlander Theatre starring Samantha Barks and Andy Karl, grossed $1,008,726, a drop of about $60,000 from the previous week, reflecting the August 2 memorial performance (attended by the film's star Julia Roberts, who walked the red carpet with Marshall's family).
Attendance of 6,690 filled about 88% of seats, but the average ticket price of $37 couldn't help the box office much. The other previewing musical, Gettin' The Band Back Together (at the Belasco), was strugglin' to find its audience, grossing $249,725, only 32% of a potential $778,520.
The 31-show Broadway roster included the following sellouts (or close enough at 98% capacity or more): A Bronx Tale, Aladdin, Come From Away, Dear Evan Hansen, Frozen, Hamilton, Harry Potter and the Cursed Child, Hello, Dolly!, Mean Girls, Pretty Woman, The Band's Visit, The Book of Mormon, The Boys in the Band, The Lion King, The Phantom of the Opera and Wicked.
Springsteen on Broadway remained on a brief hiatus. Bruce is back Wednesday.
A couple of the other big-name season newcomers told varying stories: The Boys in the Band (starring Jim Parsons, Zachary Quinto and Matt Bomer) took in a hefty $1,017,551, with SRO attendance at 6,354. Straight White Men (with Josh Charles, Armie Hammer and Paul Schneider) managed only $354,341, about 56% of a potential $638,296. Attendance of 4,392 was a solid 95% of capacity, but the average ticket price of $81 was half the Boys' average.
Broadway's overall box office of $36,391,385 for the week ending August 5 (Week 10 of the season) was down about 8% from the previous week's $39.6M. The Week 10 total is 14% bigger than last year's $32M, with this year's average ticket price of $128 about 8% heftier than last year's $120.
Season to date, Broadway sales are $378,460,378, 16% higher than last year's $327,176,337. Attendance to date is 2,896,606, about 92% of capacity and 3% better than last year.
Broadway's Pretty Woman: The Musical passed the $1 million box office mark for a second consecutive week — no doubt the beginning of a habit — playing seven previews, including one heavily-comped tribute performance for the late Garry Marshall.
All figures courtesy of the trade group The Broadway League.” />

‘Pretty Woman’ Musical Arrives To Full Houses; Broadway’s Total B.O. Tops $36M

Average ticket price was a solid $141. Though it performed only two previews during the season's Week 8, the show with the big title recognition grossed $328,854, 96% of its potential, with admission of 2,336 at 100% of capacity. Broadway's Pretty Woman: The Musical showed other summer newcomers how it's done.
Broadway season-to-date sales are $302,435,708, a steady 15% bump over last year's $263M. Paid attendance this year is at 2,316,376, about 92% of capacity and a tiny 1.4% advantage over last year.
All figures courtesy of the trade group Broadway League.” />
Head Over Heels officially opens at the Hudson July 26.
Head Over Heels, the Arcadian mash-up of mock-16th Century verse and Go-Go's tunes, is still working to convince all but the most fanatic of Belinda Carlisle fanatics to pony up more than the bare minimum to see the show. Total attendance of 6,077 was at 80% of capacity, reflecting an average ticket price of $46.80. The eight previews last week grossed $284,400, 33% of the show's $870G potential. Pretty Woman far out-dazzled other recent Broadway arrivals.
Average ticket price of $509 remained Broadway's boss price. Springsteen On Broadway, which announced last week that it will be filmed and available on Netflix in December as the stage production exits, was SRO for a scant two performances last week, making a still-whopping $964,163, exceeding gross potential with an at-capacity attendance of 1,895.
The Boys in the Band, now a week into its post-recoupment phase, was SRO with 6,331 attendees for total box office of $985,031.
Last of the newcomers was Gettin' The Band Back Together, the John Rando-directed musical at the Belasco. Six previews brought in $229,555, 39% of potential. The production, which opens August 13, had 4,935 seats filled, 86% of capacity, about $47 average price.
In all, the 32 Broadway shows took in $36,855,921, about 87% of potential and a negligible 2% slip from last week. Total attendance of 281,446, about 93% of capacity, was even with Week 7.
Lawton. In the Roberts & Gere roles are Samantha Barks and Andy Karl. Based on the 1990 Julia Roberts & Richard Gere movie and staged at the Nederlander Theater, the musical features direction and choreography by Jerry Mitchell (Kinky Boots), an original score by Bryan Adams and Jim Vallance, and a book by the movie’s director Garry Marshall and screenwriter J.F.
Other productions that hit full attendance, or came within a fraction, during Week 8 were Aladdin, Come From Away, Dear Evan Hansen, Frozen, Hamilton, Harry Potter and the Cursed Child, Hello, Dolly! (Bette's back), Mean Girls, My Fair Lady, Once On This Island, The Band's Visit, The Book of Mormon, The Lion King, The Phantom of the Opera and Wicked.
Also in previews is Straight White Men, starring Armie Hammer, Josh Charles, Paul Schneider and Stephen Payne. The play by Young Jean Lee, at the Helen Hayes Theater, officially opens July 23. The movie-star names are putting bodies in seats – total attendance of 4,551 was at 98% of capacity, with a gross of $336,876 at 53% of potential. Average ticket price was $74.02.