Coco Gauff Vs. Naomi Osaka Is Top US Open Tennis Ratings Draw For ESPN2

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Primetime at the US Open presented by IBM – Round of 16
 
After six days of ESPN’s live coverage of the US Open, the overnight rating average is 0.8, up 33% from a year ago (0.6).
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8. The daily action from the USTA Billie Jean King National Tennis Center will culminate with the Women’s Championship on Saturday, Sept. 7, and the Men’s Championship on Sunday, Sept. ESPN has exclusive rights to the US Open, with more than 160 hours on television and 1,300 more streaming live on the ESPN app via ESPN+ and ESPN3.
She became the youngest female to advance this far in the Open since Anna Kournikova in 1996. Viewership for the match peaked at 2.16 million late in the match, which Gauff pulled out in front of 14,000 at the main Louis Armstrong Stadium.
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The entire evening session averaged a 1.4, up nearly triple from a 0.5 last year. The entire 12-hour day earned a 1.1 rating, up 83% from last year’s 0.6. ET, at a 2.3 rating. The match – in which Osaka prevailed 6-3, 6-0 – peaked in its final quarter hour, 8:15-30 p.m. Both numbers are high points for a match and a peak rating for the tournament to date.
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That peaked last night with ESPN2's coverage of Gauff's three-set victory over Timea Babos to reach the third round of the New York-set tournament. ESPN reported that viewership through Thursday's two rounds, dominated by storylines in the women's draw, has averaged 691,000, up 26% over last year, with each window outperforming the comparative one in 2018.
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Federer has started his first two matches in a strikingly low gear, dropping sets in each match before recording the wins. The men's side of the draw has been comparatively sedate, with the main intrigue surrounding 38-year-old Roger Federer and his quest for a sixth Open title.
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#13 Belinda Bencic at noon in Arthur Ashe Stadium, followed by #6 Alexander Zverev vs. Featured matches include #1 Osaka vs. The evening session at 7 p.m. Elise Mertens followed by #13 Gael Monfils and Pablo Andujar. The Round of 16 will conclude Labor Day Monday on ESPN2. Late afternoon matches on Armstrong will have American Kristie Ahn vs. will see #2 Rafael Nadal play #22 Marin Cilic with the nightcap pitting American qualifier Taylor Townsend against #15 Bianca Andreescu. #20 Diego Schwartzman.
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The world has gone gaga over 15-year-old Gauff, who made a strong Wimbeldon appearance that caused some to predict she's the next big thing, particularly as Venus and Serena Williams age. The match with the equally heralded Osaka was viewed by many as a glimpse of the future of women's tennis, something Serena Williams herself has said.
A battle between young tennis titans Coco Gauff of the US and top-seeded Naomi Osaka of Japan at the US Open tennis tournament drew a 1.9 overnight rating for the 90-minute segment on ESPN2, according to Nielsen.

NFL Gives Colin Kaepernick Surprisingly Upbeat Shoutout After Nike Stock Drops 3% On News Of His Endorsement Deal

“We commend Nike for its willingness to partake in a more edgy, risky advertising campaign while refreshing its 30-year old ‘Just Do It’ campaign,” Brian Nagel, an analyst at Oppenheimer wrote. Over the past year or so, Nike’s dominant market share has eroded somewhat as other players have been gaining steam, and we think today’s announcement is clearly an effective way to make some noise in the industry, regardless of any political bent.” “The extensive roster of athletes and their powerful stories are core to the company’s stepped up efforts in reaching a younger demographic.
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But there was major public blowback over the decision to partner with Kaepernick, the onetime Super Bowl quarterback for the San Francisco 49ers who last played in 2016 amid his commitment to kneeling during the national anthem. Even after the drop, the company's shares remain near a 52-week high amid strong fundamentals and financials.
(Anyone remember the old Dennis Hopper ads?) The calls for a boycott help explain the short-term hit to the stock, but many Wall Street analysts who cover the company say Nike is simply placing a well-informed bet on public sentiment. Not only are many customers opposed to Trump, but the larger social forces Kaepernick has pointed to — police tactics, social injustice, economic inequality, etc. It wants to offer a message that is consistent with younger customers, especially around the world. Plus, the outrage itself is a pretty potent marketing tool. — are passion points for a lot of sneaker-and-shorts buyers as well.
“The National Football League believes in dialogue, understanding and unity. We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities,” said Jocelyn Moore, the NFL’s Executive Vice President of Communications and Public Affairs in a statement. “The social justice issues that Colin and other professional athletes have raised deserve our attention and action.”


His suit alleges that all 32 teams systematically froze him out despite his evident athletic ability because they blamed him for instigating protests that have dinged ratings and the NFL's image. This year's season kicks off Thursday night on NBC. Making all of this even more complicated, Kaepernick has sued the NFL for collusion.
UPDATED with NFL statement, 2:15 PM: A day after word surfaced that former NFL quarterback Colin Kaepernick has been retained by Nike for the 30th anniversary round of the company's fabled "Just do it" ads, the NFL is offering a surprising nod of support for Kaepernick.
Even if it means sacrificing everything” superimposed on a photo of his face. Already a lightning rod, the quarterback-turned-activist became a trending topic again Sunday night when he shared a post with the message “Believe in something. Nike's "Just do it" tagline was at the bottom.


None — including Kaepernick — is brand-new as a Nike ambassador, even if the ex-49er has kept it low-profile until now. Other well-known athletes, including LeBron James and Serena Williams have also been mobilized for new ads. That response follows on the heels of President Donald Trump agitating against protesting NFL players, calling them "sons of bitches" and blasting the league as "weak" for accommodating the anthem protests. Kaepernick's involvement immediately spawned the hashtag #BoycottNike and social-media outrage, with images of people burning, shredding or otherwise destroying their Nike gear.
That twist follows a trading session when stock in Nike took a significant hit, shedding $2.60 (or more than 3%) to close at $79.60 after Sunday's revelation that the company has partnered with Kaepernick.
Here are a few reactions on social media:

Wimbledon Ladies’ Championship – ESPN Saturday Ratings Up

The rating for Saturday's 75-minute match peaked at 2.4 in the final quarter hour (12:15-30 p.m. ET).
The Gentlemen’s Doubles Final was a five-setter won by the American team of Mike Bryan and Jack Sock.” />
That represents an increase of 86% over last year (0.7). The full ESPN telecast – starting at 8 a.m. ET with the continuation of the Rafael Nadal – Novak Djokovic Gentlemen’s Semifinal and concluding with the Gentlemen’s Doubles Championship – scored a 1.3.
Venus Williams). Saturday’s Wimbledon Ladies’ Championship on ESPN was the network's highest-rated match since 2015, earning a 2.1 overnight rating from Nielsen, up 27% from a 1.7 in 2017 (Garbine Muguruza vs. Muguruza. The 2015 match garnered a 2.2 for Serena Williams vs.
The semifinal – to determine who was to face Kevin Anderson in Sunday’s Gentlemen’s Championship – picked up with Djokovic leading two sets to one after being suspended the night before at 6 p.m. (11 p.m. In the Ladies’ Championship, Angelique Kerber defeated Serena Williams 6-3, 6-3 to win her first Wimbledon title. in London, per local ordinance).