Broadway Box Office Slips; Recent Arrivals ‘Straight White Men’, ‘Head Over Heels’ Seek Footing

Paid attendance of 272,945 put Broadway houses at about 92% of capacity, with an average paid admission of $124.07. That attendance is down about 6% from last week when the Street had 33 shows running.
Paid attendance was 6,412, 85% of capacity, translating to a modest $46.15 average ticket price. Straight White Men officially opens July 23, three days before the Go-Go's musical Head Over Heels, which struggled during Week 6 of the season, grossing $295,898, a small 34% of the $870K potential.
Broadway season-to-date sales are $228,249,758, a jump of about 13% from last year at this time, and 85% of potential. Attendance is almost dead even with last year, with paid admission for the first six weeks of the season at 1,754,467, about 92% of capacity.
The Young Jean Lee-penned play had some cast upheavals in recent weeks, but nothing that would impact the marquee value too much – Hammer, Charles and Paul Schneider remain aboard. The originally announced Tom Skerritt left the production due to personal reasons prior to previews, with Denis Arndt stepping in as a replacement before parting ways due to "creative differences" last week. Stephen Payne (August: Osage County) now plays the character Ed.
Playing to sold-out (or close enough) houses were Aladdin at the New Amsterdam Theatre; Angels in America (for six performances at the Neil Simon); Come From Away (Schoenfeld); Dear Evan Hansen (Music Box); Frozen (St. James); Hamilton (Richard Rodgers); Harry Potter and the Cursed Child (Lyric); Mean Girls (August Wilson); My Fair Lady (Vivian Beaumont); The Band's Visit (Ethel Barrymore); The Book of Mormon (Eugene O'Neill); The Boys in the Band (Booth); The Lion King (Minskoff); and Wicked (Gershwin).
Springsteen on Broadway returns from hiatus to the Walter Kerr on July 10.
All figures courtesy of the trade group Broadway League.” />
Attendance of 4,139 was closer to the mark, about 89% of the 4,648 capacity. New(ish) to the line-up, Straight White Men played its first full week of eight previews (compared to last week's three performances), with the Josh Charles and Armie Hammer starrer taking in $302,222, about 47% of potential. That means average ticket price was $73.02, well below the $149 most ticket buyers could have spent.
SpongeBob SquarePants, which today announced a September 16 closing date, took in $891,818, a sizable $46K drop from last week, with 11,500 paid attendees taking up about 89% of available seats. Average ticket price was $77.55, a bargain for this well-worth-catching musical.
With Bruce Springsteen still on a soon-to-end hiatus, competition from fireworks and two fledgling productions still getting their footing, Broadway box office was down about 11% for the week ending July 8, the 30 shows grossing a total $33,865,380.

‘Iceman’ Goeth, Go-Go’s Cometh And Broadway Box Office Slips A Notch To $38M

Straight White Men, meanwhile, grossed $128,458 for three previews, about 54% of potential, with attendance of 1,585 at 90% capacity. Average ticket price was $81.
Broadway's total season-to-date sales are $194,384,379, an increase of about 14% over last year's $171M. (All figures courtesy of the trade group Broadway League.) This season's total attendance is 1,481,522, even with last year at this point.
The Boss' half-week kicked off a brief vacation – Springsteen resumes performances at the Walter Kerr on July 10. Springsteen on Broadway was SRO for four performances, at $1,929,003.
Also SRO: Mean Girls, breaking the August Wilson Theatre box office record for the third consecutive week (and fourth time overall) with a take of $1,592,305, with the 9,903 ticket buyers paying an average admission of $161.
Total attendance for the week ending July 1 was 291,188 for the 33 Broadway shows, about 91% of capacity with an average ticket price of $131.
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Head Over Heels was off to a slow start, taking in $348,117 for eight previews, just under 40% of its $870,832 potential, with average ticket price a modest $55. The show opens July 26 and should kick up more enthusiasm by then. Attendance was 6,342, about 84% of capacity.
Bidding goodbye to the Street was the Jimmy Buffett jukeboxer Escape to Margaritaville, taking $656,921 in its final week of performances, up from last week's $567,991 but well, well below its $1.7M potential.
Attendance for the Denzel Washington starrer was at 7,090, about 96% of capacity, with ticket-buyers paying an average $129. Meanwhile, the limited engagement of The Iceman Cometh wenteth, closing July 1 and taking $911,249 for seven performances, about 76% of its $1.2M potential.
Broadway box office slipped 5.3% in its 5th week of the season, grossing $38,126,489 as Bruce Springsteen went on a brief hot-weather hiatus and audiences weren't quite head over heels just yet with the newly arrived Go-Go's musical.
New this week were Head Over Heels at the Hudson Theatre, the musical featuring such Go-Go's tunes "We Got The Beat," "Our Lips Are Sealed" and the title song, and Straight White Men, starring Josh Charles and Armie Hammer (Denis Arndt has replaced Tom Skerritt, who left the show prior to previews for personal reasons).
James, Aladdin at the New Amsterdam, Hamilton at the Richard Rodgers, Harry Potter and the Cursed Child at the Lyric, My Fair Lady at the Vivian Beaumont, Once On This Island at Circle in the Square, Springsteen at the Kerr, The Band's Visit at the Ethel Barrymore, The Book of Mormon at the Eugene O'Neill, The Boys in the Band at the Booth, The Lion King at the Minskoff, and Wicked at the Gershwin. Playing to sold-out houses (or close enough) were Come From Away at the Schoenfeld, Dear Evan Hansen at the Music Box, Frozen at the St.